About Us

About Crocs

Crocs originated in Boulder, Colorado, as a simple, comfortable boat shoe. Today, Crocs™ footwear is available worldwide in more than 120 styles for men, women, and children. With distinctive collections, Crocs offers colorful, lightweight comfort for every occasion and season.

All Crocs™ shoes are uniquely designed and manufactured using the company's proprietary closed-cell resin, Croslite™—a technology that gives every pair of shoes the soft, comfortable, lightweight, non-marking, and odor-resistant qualities that Crocs wearers know and love. Crocs™ footwear is ideal for everyday wear, as well as for professional use and recreational activities.

More than 100 million pairs of Crocs™ shoes have been sold worldwide. So, what are you waiting for? Feel the love™ and try a pair of Crocs™ shoes today. We promise your feet will thank you.

The Crocs™ brand stands for innovation, fun, and comfort for people who want shoes that suit their personality, lifestyle, and feet. With more styles than ever, available in more places and suitable for more occasions, Crocs™ is taking a major step forward in bringing intuitive comfort to feet around the world.

Mission

To bring profound comfort, fun, and innovation to the feet of the world.

Brand History

In 2002, the year of its founding, Crocs™ introduced an innovative shoe made from a revolutionary material called Croslite™. Croslite™ technology possessed unique properties that allowed the shoe to be worn both on land and in water—features that were new to the footwear industry at the time. The company was named Crocs™, a nod to the versatile, amphibious nature of crocodiles.

With a shoe unlike any other, Crocs™ built a strong reputation. The brand provided consumers with innovative, fun, and comfortable footwear for a wide range of everyday situations. The Crocs™ brand name began to evoke a unique, pleasant physical and emotional experience.

Crocs™ quickly transcended cultural boundaries and today leads a global consumer movement, having sold over 100 million pairs of shoes.

Brand Characteristics

Innovative

What sets Crocs™ apart from ordinary shoes? Radical thinking, industry-leading innovation, meticulous health-focused research, and never forgetting who we ultimately serve: the feet.

Fun

Whether it’s colors, clever designs, or the way we convey our message, Crocs™ always aims to bring a smile and create a pleasant emotional experience.

Comfortable

Our core value: deep comfort means a pleasant physical experience. Innovations such as advanced ergonomic design, ultra-lightweight technology, and a massaging footbed ensure you stay comfortable from toe to head—and back again.

Simple

Functional design with versatile utility makes Crocs™ stand out. In a world full of unnecessary bells and whistles, less is more.

Jibbitz creates unique, colorful products that allow children to personalize their Crocs shoes and accessories.

Millions of children worldwide use Jibbitz charms to customize their Crocs shoes with our unique designs, licensed entertainment and sports brands, and new 3D models. Today, Jibbitz charms can also be used to personalize wristbands, bags, phone cases, beach bags, and backpacks—each item is designed to showcase your favorite charms!

Our accessories are designed to complement your favorite Crocs shoes—from the new Crocband models to the best-selling Mammoth clogs for cold winter months. This way, you can show off your style with almost all the kids' Crocs we sell.

Check out our latest models and accessories, as well as our new online outlet store, to discover all the latest Jibbitz releases!